Stop me if this seems familiar.
You’ve been diligently creating content and posting regularly, hoping to build an audience and drive engagement. All your friends think that with your dedication, your content will soon go viral.
However, despite your efforts, you’re not seeing the engagement or growth you expected.
How does that make you feel? Frustrated? Ready to give up? Like you don’t understand why you started this in the first place?
Of course you feel that way! Who wouldn’t when they work hard to create content without getting any rewards from it?
But you started your business for a reason, and I’m willing to bet it’s a good one. So, to get your offering the attention it deserves, let’s look at five common reasons entrepreneurs aren’t reaching their audience (and how to fix them).
Reason #1: You Don’t Understand Your Audience
Throughout my years working as a ghostwriter and copywriter, I’ve learned that understanding your audience is crucial.
Often, business owners struggle because they don’t know what their audience truly needs. Instead, they try to educate their audience about their product or offering without explaining how the product will benefit their audience.
As business owners, we are in the business of solving problems.
A deep understanding of your audience’s problems (and how you specifically can solve them) is the first step in creating content that resonates.
Put yourself in your audience’s shoes and ask, “What problem are they trying to solve?”
Conduct surveys, analyze social media behavior, and gather feedback from existing customers to create detailed buyer personas.
Then create content around those issues.
Reason #2: You Lack Consistency
Creating content consistently can be challenging, even for me (who writes full time). But your consistency plays a big part in SEO and client trust.
If you’ve spent hours creating content but feel like you’re not gaining traction, this might be the missing piece.
Without consistency, even the best content can fall flat.
To maintain consistency, create an editorial calendar. Plan your content in advance and stick to your publishing schedule.
I recommend deciding what topic you’ll write on ahead of time, making sure each piece of content is well-researched and addresses a specific need or question your audience has.
Then you’ll never stare at that blinking cursor again wondering what to write when you have 100 other things on your to do list.
Reason #3: Your Content Quality Needs Improvement
If your content isn’t engaging or valuable, it won’t capture your audience’s attention.
Quality content should be informative, entertaining, or both. It should address your audience’s pain points, answer their questions, and provide actionable insights.
Invest time in thorough research to ensure your information is accurate and up-to-date.
Focus on clear and concise writing, and consider incorporating visuals like images, infographics, and videos to make your content more appealing.
Reason #4: You’re Using Ineffective Distribution Channels
Even the best content won’t perform well if it’s not reaching the right audience through the right channels.
Using ineffective distribution channels can limit your content’s visibility and engagement.
To fix this, analyze where your audience spends their time online and tailor your distribution strategy accordingly only.
This could be social media platforms, email newsletters, or industry forums.
Experiment with different channels and track their performance to see where you get the most engagement. Adjust your strategy based on these insights to ensure your content reaches and resonates with your target audience.
Reason #5: You’re Not Engaging with Your Audience
Publishing content is just the beginning, you should also have a plan (and time set aside) to engage with your audience.
If you’re not fostering interactions, your content might not have the impact you desire.
Engaging with your audience through comments, social media interactions, and feedback not only builds community but also strengthens trust and loyalty.
Encourage conversations by asking questions, responding to comments promptly, and acknowledging feedback.
Use interactive content like polls, quizzes, and live sessions to create a more dynamic and engaging experience.
Remember, active engagement turns passive readers into an involved community!
Don’t Worry, Hope Isn’t Lost
You may have noticed that all these reasons for not achieving success with your content strategy are fixable with some thoughtful adjustments.
At first, it might seem daunting, but with practice, your content strategy can become manageable.
But even the best of us need a little help.
If you want to get unstuck with your content strategy, let’s chat! I can help you two ways:
- Work with you on a copywriting retainer to create consistent high quality content
- Brainstorm a content calendar with you so you have topics lined up for the next six months
Either way, you don’t have to go it alone. You break the mold, we’ll handle the writing!
