5 Ways To Leverage Your Book Into Speaking Engagements

Writing a book is no small feat, but leveraging it into speaking engagements can take your expertise to the next level.

Speaking engagements are an opportunity to share your knowledge with a live audience, establish your brand, and generate income. Not to mention, standing on the stage further cements you as an authority in your space. And you can use a book to leverage yourself into these high-paid speaking engagements.

Plus, your book can inform your speaking topics. You might speak on a chapter topic, then remind the audience that if they want to more your books are available for purchase. All of the material is ready, now you just have to land the gig.

Here are five ways to leverage your book into speaking engagements:

1. Create A Speaker Reel

A speaker reel is a short video which showcases your speaking skills and expertise. It includes clips of you speaking at events or on television, as well as any media appearances. You can post your speaker reel on your website, social media accounts, and online profiles to promote yourself as a speaker. Be sure to include your book as well as some of the key concepts taught within it in your reel.

2. Network With Event Planners

Networking with event planners is a critical component of getting speaking engagements. One way to make the most of networking opportunities is to attend conferences or events where event planners are present. Introduce yourself confidently and let them know about your experience and insights you can share through your book and speaking engagements. Be sure to offer them your business card or contact information, as this can help to keep you top of mind when they plan events. Another way to make a lasting impression is to give your book to event planners as a token of appreciation for their time and consideration.

3. Create A Speaker Kit

A speaker kit is a package of materials event planners use to promote your speaking engagements. It should include your speaker reel, a bio, your book, testimonials, and other materials which showcase your expertise. A well-crafted speaker kit can help you attract high-quality speaking engagements. When putting together your speaker kit, keep in mind the needs and interests of your target audience, and make sure that the materials you include are relevant, engaging, and informative.

4. Start Small

Start with small speaking engagements before you try to tackle larger events. Look for local events, community centers, or even libraries that host author talks. These events will help you build your confidence and gain experience as a speaker before you step up onto a large stage in front of hundreds.

5. Promote Your Speaking Engagements

Promoting your speaking engagements on social media is crucial for reaching a wider audience and generating interest. Use social media ads, influencer partnerships, live streaming, hashtag campaigns, and behind-the-scenes content to create a buzz around your event and position yourself as a top-tier speaker.

You have the knowledge and the expertise to become a speaker. Afterall, you wrote an entire book on the subject! Now it’s time to take your skills to the next level. Good luck!