230% More Traffic, Two New Clients a Month—Copywriting For the Win!

You started your business because you’re passionate about what you do. Helping people, solving problems, creating something meaningful, that’s what drives you. But somewhere along the way, you realized passion alone isn’t enough. 

You need visibility. You need authority. And in today’s world, that means you have to play the content creation game.

Blogs, newsletters, website copy, case studies…everyone says they’re necessary to stand out. But you didn’t sign up to be a writer. You have ideas, insights, and expertise, but every time you sit down to put them into words, you feel stuck, overwhelmed, or just plain frustrated.

You didn’t start your business to write all day. You started it to do what you love. And yet, when you ignore content, you see the difference. Website traffic stays stagnant. Leads slow down. Competitors who consistently show up online start getting ahead.

That’s where expert copywriters can help. They work with you to create strategic compelling content that builds authority, attracts the right audience, and, most importantly, converts.

That’s exactly what we did for Hands Up Communications.

From Ideas to Authority-Building Content

Joseph Featherstone, owner of Hands Up Communications, understood the power of content but didn’t have the bandwidth to execute it. His work focuses on bridging communication gaps for businesses, hospitals, and courts, ensuring that language barriers don’t stand in the way of communication. But like many business owners, he was juggling a million things at once, and writing compelling content wasn’t something he had time to master.

That’s why he came to Alliance Ghostwriting.

Joseph joined our Copywriting Retainer, a service designed to take the heavy lifting of content creation off his plate. With 3,000 words per month at his disposal, he decided to focus on blogs. He wanted high-impact articles that would showcase his expertise, educate his audience, and attract the right clients.

Here’s how we made it happen:

• We brainstormed strategically. Instead of just churning out generic industry posts, we worked with Joseph to identify the stories, lessons, and strategies that would make the biggest impact on his audience.
• We crafted audience-focused content. He shared valuable insights his audience craved and we translated them into clear, compelling blogs that positioned him as a leader in his field.
• We turned his knowledge into action. Every post was designed to engage readers, build trust, and drive leads.

Think of it like hiring a contractor. You might know exactly what kind of house you want to build and how you want it to look like inside, but that doesn’t mean you have the knowhow to start hammering nails.

 A great copywriter does the same for your brand. They take your ideas, shaping them into a compelling narrative, and delivering high-quality content so you can focus on what you do best.

The Results: More Traffic, More Clients

Within months of working together, Hands Up Communications saw tangible growth:

🚀 230% increase in website traffic!

More people were finding and engaging with his content.

💼 They averaged two additional new contracts per month!

The blogs were converting into real business and Joseph could focus on what he does best.

This is what happens when content is created with purpose. Joseph knew his business inside and out. He didn’t need someone to tell him what to say, he needed someone to help him say it better, faster, and in a way that resonated with the right people.

And that’s exactly what we did.

Want Content That Works for You?

If you’re a business owner who knows your expertise should be working harder for you, let’s talk. Our Copywriting Retainer is designed to keep your content fresh, consistent, and focused on growth without adding another thing to your to-do list.

You have the knowledge. We have the words.

Let’s build something great together.