What if one project could elevate your credibility, attract new opportunities, and position you as the authority in your industry?
That’s the power of a business book.
A recent business book ROI study dives deep into the actual return of creating business books and found the real value of writing a book is in the opportunities it creates for the author.
It’s the beginning of greater influence, credibility, and lasting impact. Let’s take a closer look at some of the key results within this study.
Books Are About More Than Sales
One of the study’s most striking insights is that “authors don’t make money on book sales. They make money on what the book makes possible.”
So, what exactly does a book make possible?
The study found that business authors typically earn around $30,000 for speeches and $50,000 for consulting.
For leaders who have something bold to say, a book can open doors far beyond direct sales.
It’s a platform that lets you dive deep into your ideas, share your expertise, and position yourself as the go-to expert in your niche so you can leverage those ideas into larger opportunities.
In fact, many of our clients at Alliance Ghostwriting have repeatedly leveraged their book into higher paying consulting and speaking engagements.
Building Credibility and Visibility with a Book
Writing a book builds credibility that extends far beyond a LinkedIn post or a résumé.
The study found 68% of authors reported heightened credibility with prospects and clients after publishing. For leaders who are used to challenging norms, this helps them shift industry perspectives.
A book signals that you’re serious about your insights and committed to sharing them, and it gives people a clear reason to trust you.
For rebellious leaders with consulting practices, a book is like a high-impact business card, proving that you have the expertise and vision to lead change.
Amplify Your Revenue Potential
The income possibilities don’t stop at speaking and consulting.
With the right approach, a book can continue to generate revenue long after launch day. In fact, 18% of authors reported $250,000 or more in income within six months.
This is where having a timeless message can make a difference: a book that offers evergreen insights will keep readers coming back and recommending it long after it’s published.
The study also shows that authors with a clear revenue strategy earned over $96,000, on average.
This is where defining your book’s purpose pays off.
Are you writing to generate leads, build your brand, or secure speaking gigs? When your book aligns with your business goals, it becomes a powerful part of your brand.
This is why at Alliance Ghostwriting every project starts with a book strategy meeting where we dive deep into who your audience is, how you can help them, and your goals for the book.
With this information we can create a book that will resonate with those you want to help and fit into your overall business strategy.
Choosing the Right Publishing Path and Using a Ghostwriter
One last note from the study: if you’re wondering whether to go with a traditional or hybrid publishing model, consider that both can enhance your book’s reach and profitability.
Hybrid publishing, in particular, offers an excellent balance of control and professional support, giving you the final say on your message while expanding your reach.
And if you’re busy running the show and don’t have time to write every page? Ghostwriting could be a smart solution.
The study found that ghostwritten books are four times as profitable as others.
Why?
Because ghostwriting knows what it takes to make a compelling book. They help you turn years of information into a strategic asset.
Plus, partnering with a ghostwriter allows you to focus on what you do best while they bring your ideas to life in a way that aligns with your brand and voice.
The Bottom Line
For leaders ready to disrupt their industries and make a lasting impact, a strategically crafted book can open doors to new opportunities, credibility, and revenue.
ROI from your book won’t just come from the copies you sell.
It does much more for your brand, your authority, and your business revenue.
If you’re looking to stand out and become a trusted authority, a book might be the boldest move you can make.
And if you’d like an expert on your side, we’re here to help. Let’s chat! Or, if you’d like a quick and simple guide to outlining game-changing books, you can download it here.
You break the mold, we’ll handle the writing.
