Every great book starts with a spark of an idea. For Bart Caylor, owner of Caylor Solutions and a leader in higher education marketing, the idea of writing a book had been simmering for over two decades.
Yet, like many busy professionals, the thought of turning that dream into reality felt daunting.
That is, until he partnered with Alliance to bring his vision to life.
The Challenge: Turning Vision Into Reality
Bart had always wanted to write a book. The desire to share his experiences, insights, and strategies with a broader audience had lingered for years. But running a successful business, maintaining a blog, hosting a podcast, and leading client engagements left little room for tackling a project of this magnitude.
“When Alliance reached out, I was just starting to seriously consider writing a book,” Bart shares. “I’d played around with AI tools and thought about doing it myself, but I knew I needed help to create something meaningful and authentic.”
Bart’s biggest concern? Ensuring the book captured his voice and passion.
The Process: Collaboration Meets Strategy
From our first conversation, we knew Bart’s book had incredible potential. His wealth of knowledge, coupled with a clear vision for what he wanted to achieve, made it an exciting challenge. But the key to success lay in collaboration and strategy.
Step 1: Defining the Vision
We began with an in-depth discussion about his goals, audience, and the problems his book would solve. Bart’s audience—higher education leaders navigating an evolving marketing landscape—needed practical, actionable advice. Together, we outlined the book’s purpose: to empower readers with strategies to find and market to their “mission fit” students.
Bart recalls, “Alliance made it easy to structure my ideas. They asked the right questions and helped me refine what the book should and shouldn’t include.”
Step 2: Storytelling Through Interviews
With a clear roadmap in place, we met weekly for chapter-by-chapter interviews. These conversations allowed Bart to share his stories, strategies, and expertise in his own words.
“Having someone ask the right questions and guide the discussion made all the difference,” Bart explains. “It wasn’t just ‘tell me what you want to talk about.’ It was structured, strategic, and prompted me to share stories I wouldn’t have thought to include otherwise.”
Step 3: Drafting and Refining
As we turned his interviews into drafts, Bart reviewed each chapter, providing feedback to ensure the content truly reflected his voice. This collaborative process was key to creating a book that was both authentic and impactful.
Bart describes his favorite part: “I’d read a chapter draft and think, ‘Wow, that’s exactly what I would’ve written.’ It was incredible to see my thoughts so accurately captured.”
Step 4: Publishing and Marketing
Once the manuscript was polished, our team helped Bart navigate the self-publishing process. From designing the cover to crafting the marketing strategy, every detail was tailored to ensure his book made a splash in the market.
“Alliance’s support didn’t stop at writing,” Bart shares. “They made self-publishing seamless and executed marketing strategies that helped me reach bestseller status.”
The Results: A Bestseller in Action
It took us 10 months to turn Bart’s idea into a bestselling book.
“Having ‘author’ after my name gave me immediate credibility,” Bart says. “I’ve been invited to speak at conferences, gained new clients, and seen proposals signed faster than ever before. The book has elevated my authority in ways I never imagined.”
For Bart, the process wasn’t just about producing a book—it was about working with a partner who understood his vision and helped bring it to life.
“I always thought ghostwriting might feel impersonal, but it was the opposite,” Bart reflects. “The team at Alliance captured my voice, my passion, and made the process enjoyable and strategic.”
Ready to Write Your Book?
Bart’s journey shows what’s possible when a clear vision meets the right partnership.
If you’ve ever dreamed of writing a book but felt overwhelmed by the process, Chasing Mission Fit is proof that it can be done—and done well.
Curious about the insights that made Bart’s book a bestseller?
Check out his book Chasing Mission Fit to see the end result. You can also view his website Caylor Solutions to see how he consistently markets his book in newsletters and blogs!
And if you’re ready to share your own story with the world, let’s start the conversation.
Together, we’ll turn your vision into a book that leaves a lasting impact.
Need Help Writing?
At Alliance Ghostwriting we help rebellious leaders establish authority and build their audience with high quality ghostwriting and copywriting. Do you want to write a book or recurring blog? We’ve got you covered.
You break the mold, we’ll handle the writing. Contact us to learn more!
