Every professional, whether a consultant, coach, or influencer, uses a value proposition. And when this value is written within the pages of a book, it serves a dual purpose: it introduces and attracts.
It tells your audience, “I understand your challenges, and I have the expertise to guide you through them.”
A reader invests hours in a book, a level of engagement rarely matched by blogs or videos. This prolonged interaction means they’re immersing themselves in your thought process, your solutions, and your brand. Which is a depth of engagement most business owners only dream of. And if you craft a book addressing a recurring problem (one that you have the expertise to solve), and promote it to the right people, you’ll organically grow your audience.
When Michael E. Gerber wrote “The E-Myth Revisited”, he addressed pain points for countless entrepreneurs, offering solutions to the challenges they faced. As a result, his book won him lifelong clients and fans. Because when readers derive real value from your book, they become its champions.
They recommend it to peers, colleagues, and within professional networks. Which leads to the organic audience growth many of us crave.
This is how a value-driven book can help you attract the right audience, but how do you know what information to add to your book?
Crafting Your Value-Driven Book
If you are a fan of non-fiction there are likely several books on your shelf which have shaped the way you work or think today. These are value-driven books that we will aim to create.
Here are four steps you can take to find the topic and main content for your book with a focus on attracting customers:
1. Engage with your target audience. Conduct surveys, host focus groups, or simply have one-on-one conversations. Understand their challenges, fears, and aspirations. Find problems you have the expertise to solve.
2. Shed light on issues AND provide a path forward. Don’t just talk about the issues. Identify areas of expertise that potential clients find most valuable and ensure they are prominently covered in your book. Make sure to share solutions that are beyond the generic “google-able” info. You should offer them a unique perspective that only someone with your expertise has.
3. Try to make your content evergreen so your book has longevity. You don’t need to talk about every given topic in your industry. Instead pinpoint highly relevant and common issues which you can provide unique solutions, checklists, templates, or even anecdotes that the reader can revisit. Your content outside of your book (social, blog, videos, etc.) can address everything else.
4. Your book should resonate with your target audience and speak to them on an emotional level. You can do this by sharing personal stories, client testimonials, or case studies that make the content relatable and foster trust.
Once you know all this, you can get started outlining your book. If you need help, check out our free resources page where we have an outline strategy worksheet you can follow!
Story is Good, Value is Better
When writing a book many entrepreneurs want to share their story. And while storytelling is a key element you can use to connect with your audience, diving into every detail isn’t needed.
Remember the goal is an actionable, simple to read book that provides value to your audience.
Which means you don’t have to tell your professional story year by year to get across the lessons you want to share with the world. Instead you can sprinkle story through the solutions you are offering to show how and why they worked.
Bring your solutions to the forefront, add stories to back them up.
Promote, Promote, Promote
The benefits of writing a value driven book are clear, but how do you use your book as a tool to pull in your target audience?
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- Leverage Media Opportunities: With a book under your belt, journalists, podcast hosts, and even TV shows might be more inclined to feature you as an expert. This leads to more eyes on your brand and positions you as a thought leader.n
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- Speaking Engagements: Whether it’s seminars, conferences, or webinars – a published book can be your ticket to the stage. Sharing your knowledge in person amplifies trust and fosters deeper connections with potential clients or customers.
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- Social Media Content: You should post about your book regularly and offer insights from within it. You can do giveaways, use it as a lead magnet, and even quote it to give your followers free value. The more you talk about it, the more people will have the opportunity to find it.
It isn’t easy, but it is worth it.
Grammar Factory Publishing unveiled some staggering numbers after surveying 150 entrepreneurs on the effect of writing a book on their businesses:
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- 34% noted their earnings doubled post-publication
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- 63% capitalized on extra media exposure
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- 72% secured speaking opportunities directly from their book’s influence
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- 86% observed tangible business growth post book launch
Need Help Writing Your Book?
At Alliance Ghostwriting we help rebellious leaders establish authority with actionable value-driven books. We’ll handle the writing while you break the mold.
