If you’ve published a book or any actionable advice driven written or digital content (newsletters, blogs, etc.), you are likely sitting on a goldmine.
Repurposing this content into educational material can offer numerous benefits including growing your audience, establishing your authority, and generating additional revenue. One of the best ways to do this is by creating workshops, courses, and webinars based on your published work.
And the best part, this content is often set it and forget it. Meaning you build it once, then promote it and generate continual revenue from it.
Here’s a step-by-step guide to help you transform your book content into a variety of educational uses you can sell:
1. Identify Key Content and Themes
First and foremost, dive deep into your book and extract the core themes, ideas, or concepts that resonate most. This is akin to mining the gold from your content. You can use bookmarks, highlighters, or even sticky notes for this task. The objective is to create a blueprint or a skeleton for your future course or workshop. It’s essential to recognize that not all book content may be suitable for a live session. Thus, being selective and prioritizing content based on relevance and demand is crucial.
2. Understand Your Audience
Every author should have a pulse on their audience. By understanding what readers loved about your book or where they wanted more clarity, you can tailor your courses or workshops to meet these demands. Tools like surveys, feedback forms, or even direct conversations can be instrumental. Remember, while your book might appeal to a broader audience, your workshop or course might cater to a subset of that audience. Identifying this niche will ensure your content is both relevant and impactful.
3. Choose The Right Platform
The digital age offers a plethora of platforms to host your content. From self-hosted solutions to platforms like Udemy, Coursera, or even local community centers for offline sessions, the options are vast. Your choice should depend on your comfort level, technical prowess, and the nature of your audience. For instance, if you’re targeting a global audience, an online platform might be best. However, for a local or more intimate experience, a physical workshop can be beneficial.
4. Develop Your Curriculum
Building a curriculum is much like creating a roadmap for your learners. This is where you decide the pace, depth, and breadth of your course. Start by listing out session titles, under which you can include specific topics, activities, or discussion points. Your curriculum should have a balance of theoretical content and practical application to ensure comprehensive understanding.
5. Add Interactivity and Engagement
The digital fatigue is real, and with numerous courses available online, what will make yours stand out is the level of engagement and interactivity you offer. Be it through quizzes, real-life scenarios, hands-on projects, or interactive discussions; these elements make the learning experience more relatable and memorable. Remember, passive learning often leads to quicker content fatigue, so aim for active participation.
6. Price Your Course or Workshop
Pricing is a delicate art and science. It’s essential to strike a balance between the value you offer and what your audience is willing or able to pay. Conduct market research to understand the pricing of similar courses. However, don’t undervalue your content. Factors like your expertise, the depth of content, the duration of the course, and any additional resources provided should all be considered in the pricing strategy.
7. Promote and Market
Your course, no matter how exceptional, won’t be successful without effective marketing. Utilize your existing platforms, be it social media, newsletters, or your blog, to shout out about your new offering. Collaborations, partnerships, and affiliate programs can also significantly increase your reach. Remember, your book is a testament to your expertise. Leverage its reviews and testimonials as social proof in your promotions.
8. Continue to Refine and Update
The first iteration of your course is rarely the final one. Continuous improvement is vital. Seek feedback actively and be open to making necessary adjustments. Whether it’s updating statistics, incorporating new research, or even changing the teaching method based on feedback, always strive for excellence. Regular updates not only keep your content fresh but also give past students a reason to revisit and recommend.
Diversifying your book content into various educational platforms amplifies the reach of your content and solidifies your position as a subject matter expert. It’s well worth the up front effort to reap the rewards!
Need Help?
At Alliance Ghostwriting we help rebellious leaders establish authority with actionable value-driven ghostwriting and copywriting. We’ll handle the writing while you break the mold.
