Our Strategy To Write A Bestselling Non-fiction Business Book

Here’s a scene we’ve seen play out a hundred times:

You’re pacing your office, maybe it’s a Tuesday night after back-to-back client calls. You know you need to write a book. Everyone keeps telling you. But every time you sit down, the question hits you like a wall…where the hell do I start?

You’ve got ideas. Stories. Experience that’s hard-earned and worth sharing. But somehow, none of it feels like a book yet. And even if it did, who has the time to write one?

If you’re a coach, consultant, or speaker who’s already successful, this is likely where you’re standing. Full of insight, but starved for bandwidth. Unsure how to take your ideas and translate them into something that builds your brand, grows your authority, and actually gets read.

That’s exactly why we built our ghostwriting process the way we did, we created a step-by-step, start-to-finish white glove process, with strategy baked in from day one. Because you don’t need more pressure. You need a partner who knows how to take what’s in your head and turn it into something that amplifies your voice and moves your readers to action.

The Alliance Strategy

It all starts with our Book Strategy Meeting. This is a brainstorming session where we help you filter what belongs in your non-fiction business book book and what doesn’t.

We dive deep into your audience: What do they care about? What are they struggling with? And how can your expertise help them solve those problems?

By the end of this meeting, you’ll walk away with a chapter topic outline and a clear bird’s-eye view of your book.

As David Alsop put it, “Danielle has a gift for structuring and adeptly writing out a story in partnership with the subject matter expert.”

From there, we move into outlining the book together. Each chapter topic becomes a guidepost. We work with you to bullet point the major sections and ideas that should go into each chapter so when we hit the interviews, you’re ready to speak clearly and confidently.

This step is all about clarity and giving your ideas shape so they hit the page with direction and purpose.

Once your outline is in place, we dive into chapter interviews. We meet with you for one hour per chapter, walking through the bullet points and asking the questions that pull out the deeper stories and insights. These aren’t general “tell me what you want to say” interviews. They’re strategic, thoughtful, and focused on drawing out the gold.

“Danielle inspired confidence, met her deadlines every time, and delivered a manuscript that reflected our voice and tone completely,” said Ted Forbes. “I could not be happier, and recommend her very highly.”

After that, we get to writing. We take your interviews and build out the draft using your voice, your stories, your tone. Not a polished imitation. Not a generic how-to. The real you, in book form.

Once the first chapters are drafted, we work with you to revise. You give us feedback on what’s working, what’s not, and what you’d like to tighten, reorder, or expand. And that feedback shapes the rest of the manuscript. It’s a process of refinement, not just editing.

When the manuscript is complete and you’re happy with the content, it moves to our professional editor. This is where every citation, comma, and reference is cleaned up, ensuring your book reads seamlessly and professionally.

“Danielle is an absolute joy to work with—professional, smart, creative, diligent, and fun,” said Janice Jackson. And that energy is what we aim to bring to every collaboration.

And if you’re planning to self-publish? We’ve got that covered too. From cover design to formatting, ISBN setup to author bios, we walk you through getting your book listed on Amazon, Barnes & Noble, and IngramSpark.

Bart Caylor, whose book became a bestselling lead generator, shared, “Danielle streamlined the process for me, respecting my busy schedule, and she put together an exceptional team that played a crucial role in the success of my book’s launch.”

Why Does This Process Matter?

Because you’re not interested in writing just another business book. You want something that actually works. A book that builds trust before a sales call. One that clearly explains your unique way of doing things. One that gets passed around, quoted, and remembered.

The leaders we work with aren’t chasing vanity metrics. They’re building something real, something disruptive. And that takes more than a few weekend writing sessions.

A strategic book clarifies your value, showcases your method, and becomes the reason someone reaches out saying, “I feel like I already know you.”

This is the difference between having a book that collects dust, and having one that opens doors.

So if you’ve been sitting on an idea, unsure how to get started, we’d love to help you make it happen. Let’s turn your ideas into a book that people can’t stop talking about.